We spent January 22, 2009 in exciting meetings with the executives of a Fortune 100 company.  The topic?  Expanding their traditional, non-MLM business – through a new MLM division.

We are seeing this as a new trend.  Many “traditional” businesses are catching the direct selling fever.  Most create a new brand (that leverages their current brand) and a distinct product line that won’t directly compete with their current product lines.  Sometimes the “new” product line can be created just by re-labeling or combining products in a different way.

These companies have a huge leg up because they already know so much about their customer base and they have an existing product line and infrastructure that they can leverage.  All they need to do is learn the in’s and out’s of the exciting and peculiar world of direct selling!

I’m in Los Angeles at the Kiiera offices, working with the distributor service team. Today’s mix of callers want the scoop from last week’s meeting, details on the Success Pack and Pro Pack, a few policy questions, and occasionally “can you tell me when my order should be arriving?” Forever, callers will want to know, “how much will my check be in January?”

Our training is going well with a mix of group discussion on handling cancellation requests and some detail work on policy administration—how to get consistent as a team when we are asked questions about some of our most important distributor policies.

Between activities, I’m working up a series of email responses that go to prospects who respond to Kiiera’s web marketing campaign. The basic approach is to meet the responder on their terms as part of our lead conversion system.

Typical MLM startup consulting day!

Back to work!

Kiiera Logo

Congratulations Protege Financial who held their kick-off meeting on Wednesday night.   We’ll quote them for first-hand excitement:

I just wanted to let you all know we kicked off our pre-launch last night. We expected maybe 30 people and over 70 attended! (Fire Marshalls almost showed up