If you are thinking about a MLM startup or a Party Plan startup, begin with a careful analysis of your product.  Your product MUST provide unique value.  To make sure it does, push yourself to honestly answer the following questions:

1. What will my customers really be buying from me?  (Think about unique features and benefits, how it will impact their life, what it will change for them or make better, etc.)
2. Why will my customers buy the product from me, and not buy another product from someone else?

Giving careful consideration to these questions early on will make sure your offering has unique value – without which your company simply cannot succeed!