Category Archives:Events

Shave Years Off Your Learning Curve At The Direct Selling Symposium

Launching a new Direct Selling Company (home party or MLM) and getting it off the ground can be a very complex and difficult process. Especially if you’re doing it on your own. Unlike many things, the world of Direct Sales is not something that you can just YouTube and find easy-to-follow tutorials on how to effectively build and grow a Direct Selling Company. There are many areas that must be considered, such as building your compensation plan (and keeping it legal), training your field, compliance, legal, your sales pitch, how to motivate your sales force, recruiting, retention, logistics, what software are you going to use, how do you keep a balanced budget, communication with your field, customer service, social marketing, and the list goes on and on. The best practices for each of these disciplines is truly unique for the world of direct selling.  Much of what drives the peculiarities is the fact that your products will be demonstrated and sold by an army of independent field sales reps – who will make a decision each day whether or not to work their business and stay with your company.

Because of these complexities, only 20% of all direct selling startups are in business after one year.  The other 80% have failed in their attempt to launch.  However, what we have found is that if the entrepreneurs will take the time early to learn and follow proven best practices and processes for starting and running a direct selling company – that success rate is as high as 80% still in business and growing after one year.

We want more successes and less failures!  We’re sure you do to!  Failures are bad for the industry and leave thousands of independent sales reps’ dreams laying in the wake.  Successes breed confidence and good will in the direct selling industry and help independent sales reps reach their dreams and aspirations.  To increase success rates – YOUR success, we have brought together in one place, at one event, the industry’s leading experts in these different fields to educate you on Best Practices of Starting, Building, and Growing your Direct Selling Business.

The Direct Selling Symposium is a place of education, learning, and mentoring – and includes front-of-the-room instruction as well as individual coaching sessions.  It is NOT a time when services are sold – in fact it is prohibited.  Whether you’re an entrepreneur starting from scratch or leveraging your existing business by diversifying into the direct selling space – attending the Direct Selling Symposium will shave years off your learning curve, and dramatically increase the likelihood of success.  We look forward to seeing you there!100_6124.JPG

Dave Taylor

 

Starting a Direct Selling Company: Direct Selling Symposium

Successful businessman sit at his desk while talking on mobile iSo . . . you’ve decided to start a direct selling company.  Or at least you’re seriously considering it.  You’re contemplating entering into that great world of MLM or party plan marketing – or some cross between the two.  I still remember when I entered direct selling.  It was over a decade ago.  I was acting as an advisor to executive teams and I was leveraging specific areas of expertise that I had developed outside of network marketing.  I had started, operated, and sold a half-dozen businesses of my own.  As I began my career as a consultant to direct selling companies, a colleague who was experienced in the industry gave me some sage advice.  He said:  “Dave, about 70% of what you know about traditional business will apply with just a bit of adaptation.  But the other 30% is REALLY different.”  I remember thinking at the time – how different can it really be?  Well, it’s very different.

Here’s what you’re getting into.  Your products or services will be sold through a network of independent representatives – let’s just call them distributors.  Each of those distributors will decide to “join” your company because someone they know and trust (another one of your distributors) recommends it to them, and because they like the products or services you’ll be offering.  Most of them have probably already had some kind of personal experience with network marketing – and most of the time it probably wasn’t all that positive.  If they haven’t been directly involved in MLM before, they most likely have some negative stereotypical ideas about it.  But they’re taking a leap of faith.  They hope your products and services actually provide the benefits that have been touted.  And they hope they can make some extra money, like their friend has told them.  They hope you’re a great company with a great leadership team, as has been promised.  But they don’t yet believe.  And they don’t even know you, your company, or your executive team yet – let alone trust you!

This is the very person, times thousands, who will make or break your business.  And every day they will decide whether or not they are going to continue using your products or services and whether or not they are going to recruit others.  They will do that based a great deal on how they “feel” and how much trust and belief they have in you and your company.  And how you handle every single interaction with them, from the time they sign up, to when they open their first shipment, to every call they have with your customer service team, to the training you provide them, to the compensation system you offer, and on and on – will determine whether they move forward and do anything, or do nothing.  A few even slightly negative experiences because you haven’t got the right systems in place – and you’ve lost them!  And without them, you have nothing!

So, attending the Direct Selling Symposium is an acknowledgement that you are stepping into a unique, and very powerful, and potentially very lucrative business model – and that you must learn the best practices from industry experts who are most qualified to teach them to you.  It is an investment in your future, and dramatically increases the probability of your success.  Welcome to the wacky world of direct selling!  I look forward to meeting you, and serving you!

Dave Taylor

Starting an MLM or Direct Seller? Don't Miss the Direct Selling Symposium! Sept 11-13

 

Click "Display Images" - Photo of March 2013 Symposium
This past Spring, dozens of direct selling entrepreneurs gathered for an extraordinary event featuring two full days of intense training, an insider’s tour of an industry “rising star” company, and fabulous networking with industry peers.

Here’s what past attendees had to say:

  • “After one day and the information and contacts we’ve made, we know that it’s been really worth the money we spent.~ Debbie Budge, Kiwi Lane
  • “Not a lot of fluff—straight to the point!” ~ Marco Moran, Dewmar International
  • “I feel like we’ve done a massive amount of networking in just two days.” ~ Dianne Prince-Johnston, Winnie & Max
  • “I don’t know how anyone can start a direct sales company without being here!” ~ Joanna Duong, Henkaa

And, they cite the fantastic benefits:

  1.     Collaborating with industry peers
  2.     Meeting the experts face-to-face
  3.     One-on-one advice from other industry insiders
  4.     Inspiration from successful fellow entrepreneurs
  5.     Confidence that their business is here to stay
  6.     The best seminar content of any startup conference!

In fact, we had attendees lining up to tell us how great the symposium was.

[Click "Display Images" in your email browser to meet Dianne!]

We want every direct selling entrepreneur to be able to have the same exceptional experience of our other attendees. So we’re holding another Direct Selling Symposium!

The conference will be held in Salt Lake City September 11-13, wrapped up with a private tour of rising star “Q Sciences” on Friday afternoon. (The tour is an optional event and space is limited, so be sure to add “Optional Company Tour” when you register) 

Eventbrite - September 2013 Direct Selling Symposium

At the Symposium, experts with years — even decades — of experience are available to you. You don’t have to navigate everything on your own!Come and learn the Best Practices from the Best Minds.

At the Direct Selling Symposium, you can learn directly from the direct selling “A Team” of specialists.

Your expert A-Team:

  • Have consulted with 54 of the 100 largest direct selling companies in the worldIMAGE: (Soon Yours!) DSA Ethos AwardIMAGE: (Soon Yours!) DSA Ethos AwardIMAGE: DSA Partnership Award
  • Worked with hundreds of early-stage and growth-stage companies.
  • Have over 250 years of combined direct selling experience.
  • Represent six of the prestigious Direct Selling Association “Ethos Award” Winners
The Symposium includes two full days of intensive training (no selling!) with our team of experts…all for less than the cost of a consulting session with any one of them!

Space is limited, so reserve your spot today.

Topics Include:

Strategic Planning

  • Recruiting Dynamic Executives

  • Creating The Company Value Proposition

  • Go to Market Strategy

  • Owning Your Company Story

  • Creating the Company Culture

     

Financial Considerations

  • Funding Resources How & When

  • The Lean & Mean Philosophy

  • Business Processes The Devil is in the Details

  • Profit & Non Profit 

     


Legal & Regulatory

  • Understanding Major Pitfalls

  • Managing the IRS

  • Protecting Intellectual Properties

     

Marketing

  • Leveraging Social Media & Online Marketing

  • Branding/Web Design

  • Creating your Mobile Strategy

  • Product /Pricing

     


Compensation Plan & Software Technology

  • Understanding your options

  • Designing a plan for your products

  • Creating Specific Behaviors

  • Product Driven vs Recruiting Driven

  • Build vs Buy

  • What to look for & Pitfalls

Operations & Customer Services

  • The Nordstrom Approach

  • Managing Inventory

  • Home Office Tours

  • Launches Pre, Soft and Hard

  • Your business in a box


Recruiting & Training  Corporate & Field

  • Finding the right leadership

  • Knowing your customers

  • The Magic of a Business Presentation

  • Using Social Media

  • Secrets of building a volunteer army

  • Creating System Dependency

  • The Magic of Great Events

  • Why Field Communication is Critical

…and much more!

 

Schedule of Events

Wednesday, September 11

– Registration begins 12pm

– Sessions 1pm-5pm

– Consulting Table Sessions 5pm-7pm

Thursday, September 12

– Sessions 8am-5pm

– Consulting Table Sessions 5pm-6:30pm

-Networking Social 6:30-8pm

Friday, September 13

– Sessions 8am-1pm

– 1pm-5pm Optional Company Tour

Location:  Salt Lake City – Salt Lake Marriott Downtown at City Creek (block reserved for guests). Book NOWat Marriott a single or double room at $114 per night (first come basis)

Fee: Only $195.00 (second attendee just $145, and third and subsequent attendees only $95). Add optional company tour for $95 per person.

What you get:

Eventbrite - September 2013 Direct Selling Symposium

Space is limited – Enroll Now

Call for more information

1-800-850-8343

Direct Selling Symposium Logo

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Salt Lake City,

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Don't Miss the Insider's Tour of "Q Sciences" at Direct Selling Symposium

 

The next Direct Selling Symposium promises to be an exciting and informative event for early stage direct selling companies and traditional retail businesses seeking to launch a product or company in the model. Will your company be joining us?Daren Hogge, CEOOn the last day of the Symposium we will also be offering a behind the scenes tour of Q Sciences, a young direct selling company experiencing explosive growth. The Utah-based company is dedicated to making a difference in improving quality of life for people throughout the world. Founder, CEO and President Daren Hogge will be leading the tour and sharing his experiences leading a hot young company through the startup phase.The conference will be held in Salt Lake City September 11-13.  The tour will be held on Friday, September 13 at 3pm on the tail end of the conference.  It is an optional event and space is limited, so be sure to add “Optional Company Tour” when you register. 

Eventbrite - September 2013 Direct Selling Symposium

At the Symposium, experts with years — even decades — of experience are available to you. You don’t have to navigate everything on your own!Come and learn the Best Practices from the Best Minds.At the Direct Selling Symposium, you can learn directly from the direct selling “A Team” of specialists. Your expert A-Team:
  • Have consulted with 54 of the 100 largest direct selling companies in the worldIMAGE: (Soon Yours!) DSA Ethos AwardIMAGE: (Soon Yours!) DSA Ethos AwardIMAGE: DSA Partnership Award
  • Worked with hundreds of early-stage and growth-stage companies.
  • Have over 250 years of combined direct selling experience.
  • Represent six of the prestigious Direct Selling Association “Ethos Award” Winners
The Symposium includes two full days of intensive training (no selling!) with our team of experts…all for less than the cost of a consulting session with any one of them!**Early Bird Bonus! Sign up before Sept 1st and you’ll receive the LaunchSmart Advanced Startup Guide (a $295 dollar value) absolutely free! This is the industry’s most comprehensive, full-scale best practices manual for a successful startup!
Space is limited, so reserve your spot today.
 

Topics Include:

Strategic Planning

  • Recruiting Dynamic Executives

  • Creating The Company Value Proposition

  • Go to Market Strategy

  • Owning Your Company Story

  • Creating the Company Culture

     

Financial Considerations

  • Funding Resources How & When

  • The Lean & Mean Philosophy

  • Business Processes The Devil is in the Details

  • Profit & Non Profit 

     


Legal & Regulatory

  • Understanding Major Pitfalls

  • Managing the IRS

  • Protecting Intellectual Properties

     

Marketing

  • Leveraging Social Media & Online Marketing

  • Branding/Web Design

  • Creating your Mobile Strategy

  • Product /Pricing

     


Compensation Plan & Software Technology

  • Understanding your options

  • Designing a plan for your products

  • Creating Specific Behaviors

  • Product Driven vs Recruiting Driven

  • Build vs Buy

  • What to look for & Pitfalls

Operations & Customer Services

  • The Nordstrom Approach

  • Managing Inventory

  • Home Office Tours

  • Launches Pre, Soft and Hard

  • Your business in a box

     


Recruiting & Training  Corporate & Field

 

  • Finding the right leadership

  • Knowing your customers

  • The Magic of a Business Presentation

  • Using Social Media

  • Secrets of building a volunteer army

  • Creating System Dependency

  • The Magic of Great Events

  • Why Field Communication is Critical
 

…and much more!

 

Schedule of Events

Wednesday, September 11

– Registration begins 12pm

– Sessions 1pm-5pm

– Consulting Table Sessions 5pm-7pm

Thursday, September 12

– Sessions 8am-5pm

– Consulting Table Sessions 5pm-6:30pm

-Networking Social 6:30-8pm

Friday, September 13– Sessions 8am-1pm- 1pm-5pmOptional Company Tour Photo of March 2013 Symposium

 

Location:  Salt Lake City – Salt Lake Marriott Downtown at City Creek (block reserved for guests). Book NOWat Marriott a single or double room at $114 per night (first come basis)

Fee: Only $195.00 (second attendee just $145, and third and subsequent attendees only $95). Add optional company tour for $95 per person.

What you get:

Eventbrite - September 2013 Direct Selling Symposium

Space is limited – Enroll Now

Call for more information

1-800-850-8343

Direct Selling Symposium Logo

__________________________________________________

View the Sponsor List! (Click "Display Images" in your email browser.)
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Salt Lake City Marriott Downtown at City Creek – 1-800-228-9290

Salt Lake City,

Events powered by EventBrite

Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.*|IFNOT:ARCHIVE_PAGE|* *|LIST:DESCRIPTION|*Our mailing address is:*|HTML:LIST_ADDRESS_HTML|**|END:IF|*

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