LaunchSmart™ Start-Up Guide – Table of Contents

You are here: Home » LaunchSmart™ Start-Up Guide – Table of Contents
SocialTwist Tell-a-Friend

Welcome
Introduction
Using This Start-Up Guide
Action Steps Overview

  • Foundational Learning & Support
  • Strategy
  • Money
  • Legal & Regulatory
  • Marketing, Web & Branding
  • Compensation Plan
  • Recruiting & Sales
  • Field Training & Development
  • Operations & Distributor Service
  • Software & Technology
  • Field Communications
  • Launch Plan, Timeline & Checklist

Section 1 – Foundational Learning & Support

  • Direct Selling
  • Network Marketing and Home Party Plan
  • Multilevel Marketing (MLM) Compensation
  • Web Marketing and Affiliate Programs
  • 180 Days or Less to Start-up
  • Ongoing Learning & Development
  • Your Network of Trusted Advisors
  • Next Steps, Checklists, and Additional Resources

Section 2 – Strategy

  • Your Purpose, Passion, and Value Proposition
  • Your Growth and Financial Model
  • The Business Plan that Will Get Funding
  • The Product Mix & Pricing Strategies
  • Marketing Strategies
  • Selling Strategies
  • Recruiting Strategies
  • Initial Recruiting – Your First 1,000 Reps
  • Local, National, Global Launch
  • Training and Leadership Development Strategies
  • Competitors
  • Next Steps, Checklists, and Additional Resources

Section 3 – Money

  • Introduction
  • Much More than a Money Machine
  • Money is the Value, Fuel, and Quantification of Your Business
  • The ServiceQuest Financial Management System
  • Your Accountant Works for YOU
  • Components of Your Financial Management System
  • Overview of the Financial Management Process
  • How Much Will it Cost to Launch?
  • How Much Will it Cost to Keep Operating?
  • Sources of Capital
  • Merchant Accounts for Processing Credit Cards
  • Your Accounting System
  • Your Business Controls
  • Daily Settlement and Processing Systems
  • Banking, Payroll, and Tax Reporting
  • Next Steps, Checklists, and Additional Resources

Section 4 – Legal & Regulatory

  • Beware the Legal Pitfalls
  • Defining Your Legal Entity
  • Intellectual Property
  • Sales Tax and Direct Selling
  • Corporate Checking Accounts
  • Legal Forms Library
  • Steps to Selecting and Attorney
  • What to Do When You Cannot Afford Legal Services
  • The Legal Fundamentals Checklist
  • Define Legal Needs
    • Start-up Services
      • Entity Selection and Formation
      • Product Packaging & Labeling Review
      • Literature / Copy Review
      • Business Kit Review
      • Intellectual Property Protections
    • Legal Filings, Reviews & Registrations
      • General Business, Local, Warehousing, Zoning
      • Importer
      • State Tax ID Number(s)
      • Federal Tax ID Number(s)
      • Non-Prescription Drug Applications
      • Hazardous Product Submittals
      • Surety Bonds
      • Sales Tax & Voluntary Compliance
      • Intellectual Property Filings & Registrations
      • Corporate Registrations
      • Business Opportunity Registrations
      • Anti-Pyramid Registrations
      • Direct Selling Registrations
      • Employment Planning and Compliance
    • Independent Representative Forms & Agreements
      • Application & Rep Agreement
      • Autoship Authorization Provision / Form
      • FTC “Cooling Off” Documentation
      • Compensation Plan Review
      • Policies & Procedures
      • Contracts and Lease Requirements
      • Parcel Delivery Services
      • Customs Brokerage Services
      • Equipment & Facility Leases / Purchases
  • Next Steps, Checklists, and Additional Resources

Section 5 – Marketing, Web & Branding

  • Positioning Your Company
  • Image and Branding Strategies
  • Primary Products
  • Pricing Details
  • Product Margins and Markup Analysis
  • Web Marketing
  • Web Addresses and URLs
  • Websites
  • Starter Kit
  • Merchandising and Logo Products
  • Brochures, Catalogs & Materials
  • Video and Audio Production
  • Next Steps, Checklists, and Additional Resources

Section 6 – Compensation Plan

  • Compensation Plan Basics
  • Key Principles and Drivers of Every Successful Compensation Plan
  • Your Compensation and Incentives Strategy
  • Introduction to Compensation Plan Design
  • Compensation Plan Design Discovery and Questionnaire
  • Calculating Your Plan’s Payout Percentage
  • Roll-up and Compression Strategies and Pitfalls
  • Party Plans: Using the Power of a Proven System
  • Next Steps, Checklists, and Additional Resources

Section 7 – Recruiting & Sales

  • Your Initial Recruiting System
  • Creating a Successful Founder’s Organization
  • Defining the Sales Cycle
  • Best Sales Presentation Techniques for Your Product Mix
  • Building Your Sales Team
  • The Role of CEO in Sales and Recruiting
  • Distributor Retention Strategies
  • Next Steps, Checklists, and Additional Resources

Section 8 – Field Training & Development

  • Best Practices in New Distributor Orientation
  • Business Training Systems
  • Personal Development
  • The 13-Week Rule
  • Leadership Training and Development
  • Company Culture Training
  • Amway’s Recent Training Discovery
  • Next Steps, Checklists, and Additional Resources

Section 9 – Operations & Distributor Service

  • Creating an Extraordinary Distributor Experience
  • Business Processes & Best Practices for Direct Selling
  • Secrets to Selecting & Developing Extraordinary Staff
  • The Core Operational Competencies
    • Distributor Accounts and Enrollment Processing
    • Inventory and Warehouse Management
    • Order Entry
    • Order Fulfillment
    • End-of-Day Settlement
    • Interactive Customer Service
    • Accounting
    • Administration
    • Genealogies
    • Commission Processing
  • Next Steps, Checklists, and Additional Resources

Section 10 – Software & Technology

  • The Biggest Challenge Faced by All Direct Selling Companies
  • Software and Technology Requirements Planning
  • Software and Technology Options
  • Selecting a Software & Technology Vendor
  • Software and Technology Strategies
  • Technology and The Best Distributor Learning System
  • Next Steps, Checklists, and Additional Resources

Section 11 – Field Communications

  • Communications: The Essence of the Distributor Experience
  • Your Communications Plan
    • Calendar
    • Content
    • Channels
    • Constituents (Distributor & Customer Profiles)
  • Effective Field Advisory Councils
  • Next Steps, Checklists, and Additional Resources

Section 12 – Launch Plan, Timeline & Checklist

  • Creating Your Detailed Launch Plan and Checklist
  • Launch Project Management and Timeline
  • Keeping it Simple, Launching on Time, Keeping on Budget
  • Next Steps, Checklists, and Additional Resources

Resources, Workshops, Conferences
Index

Show Comments