International Markets Tools

Starting the successful network marketing company is a daunting and complex task, a process that should be perfected one step at a time.

• For most direct selling companies, it is important to first develop a working model in the United States or country of origin. Mastering the marketing plan, establishing distributor and customer service departments, refining the support technology, understanding the product market, and testing the business model are best accomplished in one country, with duplication and adaptation in foreign markets to follow once the machine is working in the home country.
• In addition, it is important to cause distributors to first focus their efforts in one market rather than ineffectively diluting their efforts in multiple markets. Of course, all rules have exceptions, and if your company is a multi-billion dollar conglomerate with worldwide operations, the resources may be available for a multi-country launch. For the "small guy," the logical progression from the U.S. is to Canada, Europe, Australia, Asia, Mexico and South America.
• Many companies believe that the Internet has made international expansion an instantaneous event. However, the Internet and technology are far ahead of the legal and business requirements of going international. For those who really wish to approach international markets in a rational business and legal manner, this resource could be the most important tool in the bundle.

International Plan: Basics

What is it?

The world is getting smaller all the time. This international plan presents the checklist of marketing, legal, tax, and unique considerations for entering foreign markets. Whether your company chooses international licensing and exclusive supply arrangements, joint venturing with local in-country partners, or establishing your own presence in foreign countries, this tool will help you gain a much faster advantage than learning it the hard way.

Benefits:

• Become knowledgeable and confident about entering international markets.
• Create the international plan that best supports your company’s objectives.
• Included in LaunchSmart™ Total Success System

International Plan: Advanced

What is it?

A substantial, advanced planning tool for the serious executive, this 1,000 - point checklist combines essential details with key international contacts developed and nurtured since 1988.

Benefits:

• If international markets are part of your 3-year plan, this tool is for you.
• It will cut down on the steep learning curve, make sure you address all critical areas, and give you short-cuts to get you there quicker.
• Included in LaunchSmart™ Total Success System