Marketing & Design Tools

Harnessing the Internet for recruiting and networking, while supporting and communicating, is the essence of the marketing challenge that faces party plan companies and multilevel marketing companies.  Whether the issues are corporate identity, promotional materials, web design, DVDs and CDs, distributor manuals, brochures, mailers, samplers, packaging, labels, core design elements, or communications channels, a careful focus on marketing strategies and the use of the right tools will save time, aggravation and a lot of money.

Traditional and Online Marketing Design Guide 

What is it?

This foundational tool is the template that guides the planning phase for designing your company's primary marketing strategies, including USP (Unique Selling Proposition), positioning, delivery strategies, web strategies and choosing of the tools that will support behavioral objectives in the field to make it easy to tell the story and build business.

Benefits:

• This tool will help you devise a plan for standing out in a highly competitive marketplace.
• Eliminate years of learning and fine-tuning by carefully applying these principles.
• Included in the LaunchSmart™ Total Success System

Sales Tools and Design Planning Guide

What is it?

A complete guide for organizing your marketing design plan.  Clients attending the LaunchSmart™ workshop participate in a creative design segment that introduces participants to the development and delivery systems of professional quality promotional materials for supporting your company. Use this training forum for organizing your plan to design logos, website, DVDs, CDs, distributor manuals, brochures, mailers, packaging, labels, core design elements, and more.

Benefits:

• The right marketing tools with the right look and feel will attract field reps, giving them the tools they need to recruit others.
• Image IS everything when making a first impression.
• Will you look like a cash-poor startup, or the next industry giant?
• Included in the LaunchSmart™ Total Success System

Distributor Manual Templates 

What is a distributor manual template?

Why not just build on the best ideas from other distributor manuals? Well, that all depends on your own unique culture, intended market position, and design plan. These templates contain many of the best ideas, and they provide the distributor manual essentials and framework into which you connect your company's distinguishing details and design elements.

Benefits:

• Craft a distributor (or consultant) manual that will be a practical, useful tool instead of a boring document that is thrown aside and never used.
• This tool will guide you in creating an effective source of training for all new field reps.
• Included in the LaunchSmart™ Total Success System

Party Plan System

What is it?

For clients with home-show and party-plan components, this system provides a model consultant manual, quick start guide for field consultants, and primer on hostess reward programs. Rich with templates for creating and adapting self-funding hostess programs, it has been created in collaboration with the founders of the DSWA and is a must-have resource if you are considering a party plan system.

Benefits:

• Create the elements that will really bring the life and excitement into your party plan business.
• Use and follow the templates used by the biggest and most successful party plan companies around.
• Available for Separate Purchase

Product and Concept Focus Group

What is it?

Focus groups work.  When your ideas and decisions must be tested to see how your target market will respond (product offerings, packaging, pricing, flavors, colors, etc.), don’t take chances.  Get it in front of “real people” who will tell it like it is.

Benefits:

• Low-cost method for finding out how the public will respond to various aspects of your business
• Faster track to sales growth by condensing the learning curve
• Earlier profits as a result of mistakes and shortcomings being discovered and worked out ahead of time

Corporate Identity Design

What is it?

Branding and image are essential for creating the place in peoples’ minds and hearts.  This service is provided as a turn-key corporate identity package, naturally flowing from the hard work that you will do with your strategic planning and value discovery with the LaunchSmart™ team.  Whether you have your own design firm or work with ours, we make sure that your investment in the strategic thinking continues through the branding and identity design phases.

Benefits:

• Continuity from strategic thinking to interpretation and design creation
• Maintain momentum during the startup path
• Experience with the professionals who know how the MLM and Party Plan “real estate” is developing and evolving

Online Marketing Initiative Support

What is it?

This expert resource brings the power of web marketing and social media networking to your company.  We actually put the “marketing” back into “network marketing.”  Drawing from the most powerful, proven techniques in web marketing, we guide you through every step of planning and implementation, with ongoing support, to ensure your presence in the Internet while gaining the greatest advantage in your own lead generation and conversion efforts.

Benefits:

• Fully integrated into the LaunchSmart™ services and systems
• Places your company into the arena with the great companies that dominate web marketing
• Give a professional presence and potential dominance from Day1