We just returned from the DSA (Direct Selling Association) bootcamp for MLM startups and early stage companies, including party plan startups. The highlight for me was the workshop co-presented by three founders who told their stories of why they started their businesses.
The powerful, common theme of their individual presentations had three parts to their stories.
- The product story – how they came to choose their products and where their passion for the products comes from
- The earnings story – their individual versions of the business story from the perspective of the MLM distributor and party plan consultant
- The company story – the passion that fuels the company and the vision they each have for their company
A question presented to the three-member panel was, “what if I don’t have such a great story?” You could have heard a pin drop when the reply came: “Every company has its story to tell; you don’t make it up, you find it and then learn how to meaningfully and consistently tell it.”