What You Receive
- 2 days of training focused on direct selling and MLM best practices
- Free Launch Assessment Analysis for your direct selling & MLM start-up
- Access to our Direct Selling Start-Up Online Course
- Invitation to Dedicated Consulting Sessions on Wednesday & Thursday
- Breakfast & lunch served
Who Should Attend
- All entrepreneurs seeking to launch a direct selling start-up (Home Party/MLM)
- New employees at direct selling companies without direct selling experience
- All senior executives of existing companies seeking to create a direct selling channel
- Executives of early-stage direct selling start-ups seeking to increase momentum
Why You Should Attend the LaunchSmart Startup Workshop
Day 1 Schedule
Day 2 Schedule
What You'll Learn at the LaunchSmart Startup Workshop - Day 1
On Day 1, we’ll cover everything you need to know about direct selling. Whether you’re launching a start-up or you’re new to the direct selling industry, you’ll leave knowing this powerful workshop knowing the best practices for MLM and home party entrepreneurs and executives.
Your strategic plan will serve as the roadmap for every decision you make in forming and running your direct selling business. It should be completed early, with careful consideration given to each question. Unlike a business plan (which may be used to attract investors), the strategic plan for your MLM business start-up is for internal use. Complete candor is vital and we’ll walk through the best way to tackle it.
Money & Finance
Do you understand your money systems and how to secure capital to launch your direct selling company? We’ll explore the best practices for long-term success, including setting up your MLM business controls, company banking, payroll, and tax reporting.
Legal & Regulatory
Distributor agreements, state registrations, and legal reviews are just a few of the things you’ll need to tackle in your MLM startup. You’ll also want to set up your legal entity and ensure you’ve filed for protection of your intellectual property. We’ll review the best practices for getting your direct selling business on sound legal footing.
Marketing, Web & Branding
How will you position you direct selling company? Do you know what kind of pricing strategy makes the most sense for your product or service? Plus, you need to create marketing materials for your MLM startup. Marketing is a battle of perception, not product. We’ll show you the best practices for getting your idea or concept into people’s minds.
Industry leaders recognize the make-or-break power of a great compensation plan. For most it becomes their most important product whether they are a product focused party plan company or a buying-club MLM opportunity. We’ll explain the best practices for designing and testing your compensation plan to fit your business.
Recruiting, Sales & Field Training
One of the most important things you must accomplish in your direct selling startup is building your initial field sales force. It’s that first group of distributors who will drive the early growth and momentum of your MLM business. What are the best practices for building, training, and supporting your direct selling team?
Operations & Distributor Service
To support your distributors, you need an organizational backbone that can deliver. We’ll walk through operational best practices, includes tasks like selecting an office location, organizing your staff, and sourcing your products.
Some owners and CEOs will tell you that the biggest challenge they face their direct selling start-up is the feeling of no control over their technology solution. We’ll review the best practices for selecting software and setting up the technology department for your MLM business.
What You'll Learn at the LaunchSmart Startup Workshop - Day 2
On Day 2 we’ll dive into the nitty-gritty of direct selling with four, 50-minute breakout sessions. You can expect to learn actionable strategy and tactics across four areas: Business Strategy, Marketing & Sales, Operations, and Field Support.
Breakout Sessions | 8 a.m. - Noon
Marketing & Sales
Compensation Strategies for Growth
Sourcing Product & Identifying Suppliers
Your First 500 Distributors
Merchant Services & Commission Payouts
The First 72 Hours: Onboarding
Understanding Sales Tax
Field Retention Program
Ready to Launch (Pre-Launch, Soft Launch, etc.)
Social Media Marketing
AIR: Awards, Incentives & Recognition Program
So, Why Are We Doing This?
As members of the Best Practices Alliance, we’ve collected and refined the proven strategies and tactics to help your direct selling start-up experience early success and sustained growth. Our MLM business system relies on sound education and tools, yielding an astonishing success rate of 80%+ among MLM start-ups after one year.
LaunchSmart Will Always Be Affordable & Valuable
Because we know your resources are at a premium, we’ve kept registration affordable. When you attend the LaunchSmart Startup Workshop, you’ll gain access to an experienced group of direct selling experts dedicated to providing your direct selling start-up and MLM business with everything you need.
This workshop fills a void by providing a high-quality experience for entrepreneurs who want to start and grow a direct selling company. It’s also a great option for executives with existing firms who want to diversify their existing businesses into a direct selling start-up or channel. In the U.S. allow, the direct selling industry generates nearly $30 billion of annual revenues.
LaunchSmart: No Pitching Allowed
Of course, there are other direct selling and MLM start-up conferences. But they do a little teaching and a lot of selling! And therein lies the need. You don’t need a sales pitch. You need information that will make your direct selling start-up a reality.
Over a full day of learning, you’ll rub shoulders with some of the smartest people in the industry. Ask them your questions and even sit down for a personal consultation. It’s all covered. You choose what you discuss. You can pick up their catalog. You can ask them what they do and what they charge. It’s all up to you. But all of us will be there for one purpose: to teach and serve YOU!
See you in Salt Lake City!