10 Steps Towards Launch! Part 9 - Marketing

The following is part 9 in our 10-part series entitled “10 Steps Towards Launch!” by Terrel Transtrum, President/Founder of ServiceQuest. If you are thinking about starting a new direct selling company, contact us today!


The ninth of ten business segments that make up the foundation for a successful launch of your MLM business is MARKETING.  MLM Marketing is often overlooked, yet it is at the core of the successful MLM.  Here is a closer look at the most important MLM best practices for MLM Marketing.


  • Brand Strategy for Your New MLM
  • Having the Right Product Plan to Sustain Success
  • Careful and Thoughtful Product Pricing
  • Implement Web Marketing Practices that Work with Social Media
  • Merchandise Your Logo with Apparel and Logo Merchandise
  • Implement and Monitor and Effective Web Marketing Policy
  • Get your Messaging and Stories Created and Aligned
  • Create a Back Office to Assist the MLM Distributors in the Best Ways
  • Understand your Customers and MLM Distributors with Profiles
  • Create a Network based on Sound Social Media Policies that work with MLM


Here are examples of descriptions that you might write for your MLM Launch Best Practice:


  1. Product Pricing – We have a clear understanding and analysis of our product margins, the features and benefits that hold up under pricing scrutiny, and a keen understanding of the consumer’s value perception and how to sustain that perception.
  2. Back Office – We have an online back office that contains all of our support materials and has analytics to tell distributors / consultants every useful thing about their business, ranging from news and company information to volumes and computations of commissions.

MLM is all about Marketing, and a sound marketing plan will cut months and years from the learning curve.  For more information, contact Terrel Transtrum terrel@launchsmart.com

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