How to Create a Launch Plan Blueprint

For Network Marketing and Party Plan Companies

Co-founder LaunchSmart™

Perhaps the most useful of all the tools in the LaunchSmart™ System is the launch plan. This is where you put the bite into your plan and management by listing specific actions to be taken.

Each action in your journey to starting and running a successful party plan company or network marketing company is called a milestone. This is where your plan becomes a real plan, with specific and measurable activities, instead of just the documented strategic and business plans. Give the launch plan as many milestones as you can think of to make it more concrete. Give each milestone a name, a person responsible, a milestone date, and a budget. Then make sure that all your people know that you will be following the plan and tracking plan – vs. – actual results. If you don’t follow up, your plan will not be implemented.

The plans we have created over the years have been designed using Microsoft® Project, a useful tool for organizing the network marketing plan. The LaunchSmart™ Launch Plan is available in Microsoft® Project file and in a standard Excel spreadsheet. Whether you use a software program, a spreadsheet, or a notebook, each element of the launch plan should be listed and explained in the related text, along with relevant details.

Figure 4-1 illustrates a useful framework that we use for the LaunchSmart™ Launch Plan. It organizes the party plan launch work plan into six phases. For more information, see the section in this Launch Guide entitled, “The Launch Plan Timeline: Crucial Milestones.” For the complete launch plan that you can work with, use the LaunchSmart™ Launch Plan.

Figure 4-1: Sample Launch Plan Framework

Launch Plan Phases & Milestones
Sample Launch Plan Elements Phase I Phase II Phase III Phase IV Phase V Phase VI
    Strategic Plan

  1. Deliverable A
  2. Deliverable B
    Business Plan

  1. Deliverable A
  2. Deliverable B
  3. etc.
    Product Plan

  1. Project A
  2. Deliverables X, Y, Z
  3. etc.
    Compensation Plan

  1. Assignment A
  2. Project 1, 2, 3
  3. Deliverables A, B, C
  4. Operations Plan
    Staffing Plan
    Technology Plan
    Sales & Field Development Plan
    Marketing Plan
    Legal Plan
    Communications Plan
    International Plan

Strategy session completed and documented

Sources of capital identified

Capital secured

Formulation and testing complete

Samples of the master plan elements, phases and milestones, the heart and core of the launch plan.

Launch Plan Checklist & Key Considerations

  • Have we organized our launch plan with milestones and project timelines?
  • Does the launch plan specify key dates, accountabilities, and budgets?
  • Does the launch plan permit tracking planned vs. actual results?
  • Does the plan adjust for contingencies and unforeseen delays?
  • How will the plan be implemented and measured?
  • What method and tools will we use to track the launch plan details?
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