We spent January 22, 2009 in exciting meetings with the executives of a Fortune 100 company. The topic? Expanding their traditional, non-MLM business – through a new MLM division.
We are seeing this as a new trend. Many “traditional” businesses are catching the direct selling fever. Most create a new brand (that leverages their current brand) and a distinct product line that won’t directly compete with their current product lines. Sometimes the “new” product line can be created just by re-labeling or combining products in a different way.
These companies have a huge leg up because they already know so much about their customer base and they have an existing product line and infrastructure that they can leverage. All they need to do is learn the in’s and out’s of the exciting and peculiar world of direct selling!