We see it over and over again. Entrepreneurs come up with a great new product idea, they spend hundreds of thousands of dollars setting up and launching a MLM of Party Plan company - but, they never bother to do any market research up front to see what their target market thinks of their …
MLM & Party Plan Startup Consulting
Your Product Must Have Unique Value
If you are thinking about a MLM startup or a Party Plan startup, begin with a careful analysis of your product. Your product MUST provide unique value. To make sure it does, push yourself to honestly answer the following questions: What will my customers really be buying from me? (Think about …
Trend – Traditional Companies Expand Through Direct Selling
We spent January 22, 2009 in exciting meetings with the executives of a Fortune 100 company. The topic? Expanding their traditional, non-MLM business - through a new MLM division. We are seeing this as a new trend. Many "traditional" businesses are catching the direct selling fever. Most create …